popularity is a very important part of internet marketing. But most
people fail to grasp all the aspects which are vital to "quality"
Screening the site that would be linking to you
It's good to be able to screen a site quickly before linking with it.
Things to take into consideration....
Is the site related?
Building link relations with internet sites that have nothing in common with
yours isn't going to gain a great deal of pull.
Has the site built up good link relations with other sites? How well structured is the site's link relations with other sites?
Simply clicking "similar pages" within the Google tool bar will give
you a good idea.
Google will show you about 30 other sites that should be of
"similar" content to the site in question. If Google brings
back results that have little in common it's because the site has
linked to non-related sites, which in turn loses relevance to
whatever the site is suppose to marketing.
How often does Google visit? When did it last visit the page that
your link would be added to?
If Google stops visiting a site that hasn't been penalized it's
probably because the site has gone a little stale, this happens If its not really
receiving any traffic, or there have been no changes made to the site.
With this in mind you have to ask yourself:
If Google doesn't visit often, when is Google or any other search
engine going to
see my link?
This isn't so typical for the homepage, but some link pages may not
have been visited for months and may not be visited for months to
Google Page Rank
Page Rank is an obvious issue to consider when screening a site
for a link relation.
If a site has a PR of 0 it is either new and has yet to establish PR
with Google, or it has most likely been penalized by Google.
Building links that have good PR or appear to have great potential in
gaining good PR, are really the only sites we need to concern ourselves with.
If your site has a PR 0 and you have no other resources, it can be a
difficult and very slow process building good search engine link relations. One
way to get things rolling is the use of link auctions. We will get to
Judging the site by the strength of its PR
It's good if you can judge a site by how it is related to yours.
However, it's PR will help you realize how valuable the link in
PR0 to PR 3 = Easy to achieve
PR 4 to PR 5 = Established a good PR. Could be considered
high for a small, specialized web business, but low for a more
mainstream web site.
Anything PR 6/7 = Well established, and has potential in
offering very good links.
Obtaining links from
PR 8 and higher is very challenging but extremely valuable.
Obviously getting a link on the strongest page of the site (typically
the home page) is the best location. This can be difficult, but with a
little negotiating anything can happen.
A few other factors to take in to consideration...
The closer the link
page is to the strongest page, the better.
If the site or page is already full of links it will be considered
less valuable by search engines.
If a page has a PR 0 it may be because it's new. This is a good location
if it is linked properly from the homepage. Many link traders make the
mistake of thinking a page is no good because it has yet to show PR.
Just because Google hasn't updated it's PR it doesn't mean the page
is only worth PR 0.